Monitor, Moderate, and Archive Online Conversations

Online channels like social media represent a great opportunity for public safety organizations to engage with the public and share critical information, but it also introduces certain challenges. Public safety tends to see some of the highest levels of online engagement in the entire public-sector sphere, so properly managing this constant two-way stream of information can be difficult. What do you do when you have 300,000 Facebook followers and every post receives hundreds of comments?

With this in mind, law enforcement, fire service, and emergency management need a way to monitor online conversations for inappropriate behavior and capture all content in real-time so even deleted content is archived. Whether it’s an agency deciding to delete someone’s profanity-laden comment or an external user removing their own incriminating message, having access to deleted content can be immensely useful. Not only is this important for compliance with open records laws but it also helps in creating an open and inclusive public forum, and ultimately, a safer and more close-knit community.

Sentiment Analysis for Smart Alerts

Pagefreezer also offers an artificial intelligence feature that notifies users only of particularly negative comments. It can scan records to identify and classify writers’ emotions, which allows Pagefreezer to only send alert messages when the writer has a negative sentiment, and not when a comment is neutral and requires no immediate response. 

A good example is COVID-19. Keyword notifications associated with this term are almost certain to return lots of comments that do not require any action. By analyzing a writer’s sentiment, it becomes much easier to filter out irrelevant content and focus only on those negative comments that need to be addressed quickly.